III B.E. (Information Technology)

VII SEMESTER

7 IT 01 E-COMMERCE

  1. Introduction: Scope of electronic commerce, trade cycle, electronic markets, electronic data interchange, Internet commerce and e-commerce in perspective.

  2. Business Strategy in an Electronic Age: Value Chain- supply chains, porter's value chain, model and Inter-organizational value chains. Competitive Advantage -Competitive strategy, Porter's Model, First Mover advantage and competitive advantage using e-commerce Business strategy –Introduction to Business Strategy, Strategic Implications of IT technology commerce Implementation and evaluation.

  3. Case Study: e-commerce in passenger -Air Transport, choices, Airline booking systems, competition and customer loyalty, Web booking systems and competitive outcomes.

  4. Business to Business Electronic Commerce: Inter-organizational Transactions, The credit Transaction Trade cycle. A variety of transactions, Electronic markets -markets and electronic markets, usage of electronic markets, Advances and dis-advantages of electronic markets.

  5. Electronic Data Interchange (EDI): Definition and benefits of EDI EDI technology, standards, communications, implementation, agreements and EDI trading patterns and transactions.

  6. Building an E-Commerce Site: Introduction to object behavior, components, active scripting. Object models, Infrastructure objects, service objects and data objects, choosing the objects. Building a scalable application, Addition the configure method, connecting to the database, Accessing and versioning the database. Building the Catalog object with example. Creating shopping basket -Holding state, creating the tables for a shopping basket, modifying the object model and making the basket accessible.

  7. J2EE Architecture Overview: Enterprise components, Information technology in the enterprises, introduction to enterprise objects and enterprise component model. The J2EE model features, J2EE components –container architecture. Enterprises Java and J2EE architecture.

Recommended Books:

  1. David Whiteley -E-Commerce Strategy, Technology and Applications, Tata McGraw Hill.

  2. Mathew Reynolds -Beginning E-commerce with visual Basic ASP, SQL Server 7.0 and MTS, Shroff Publishers & Distributors Pvt. Ltd.

  3. Perrone & Chaganti -Building Java Enterprise Systems with J2EE, Techmedia.

  4. Kalakota -Frontiers of Electronic Commerce- Pearson Education.